Apoorva Mukhija, famously known online as Rebel Kid or Kaleshi Aurat, is one of India’s most outspoken and relatable content creators today. Born on July 28, 2001, in New Delhi, she spent her formative years in Delhi and Noida before graduating with a B.Tech in Computer Science from Manipal University, Jaipur.
During her college years, she dabbled in internships—ranging from coding to sales engineering—but her heart leaned toward storytelling. It was during the 2020 lockdown that she found her true calling: short-form digital content that mirrored the chaos, wit, and angst of her generation.
💡 Breaking the Internet, One Reel at a Time
What started as light-hearted rants and hostel skits quickly turned into a digital movement. Apoorva’s reels—filled with sharp satire, inner monologues, and brutally honest observations—resonated with millions. By 2023, she was featured in Forbes India’s list of Top 100 Digital Stars, an impressive nod to her growing influence in the content world.
Today, Apoorva commands over 4 million followers on Instagram and nearly a million on YouTube. Her videos regularly rake in millions of views, making her a trusted face for both audiences and big brands.
💼 Brand Collaborations & Acting Career
Apoorva’s vibrant personality has made her a favorite among top-tier brands like Nike, Maybelline, Meta, and Amazon. She’s partnered with over 150 brands so far. But she didn’t stop at content creation—she entered the world of acting too. From featuring in web series like Who’s Your Gynac? and Nadaaniyan, to appearing on the reality show The Traitors India, Apoorva continues to expand her creative footprint.
🛑 Controversies and Bold Stances
With boldness comes backlash. In 2025, a controversial incident during a talent show led to an FIR being filed against her. Soon after, she was evicted from her rented apartment, allegedly because she was a single woman—sparking public debate about housing discrimination.
Later, her appearance on The Traitors stirred social media again after a conflict with fellow contestant Uorfi Javed. And in another viral moment, Apoorva publicly called out paparazzi for objectifying her by zooming in during a red carpet appearance—a stand applauded by fans and media critics alike.
💰 Net Worth & Income
While estimates vary, Apoorva’s net worth is believed to be between ₹1 to ₹2 crore as of 2025. Her income streams include brand deals, Instagram and YouTube monetization, event appearances, and acting projects.
📊 Rebel Kid Apoorva – Updated Profile Summary
| Field | Details |
|---|---|
| Full Name | Apoorva Mukhija |
| Stage Name | Rebel Kid / Kaleshi Aurat |
| Date of Birth | July 28, 2001 |
| Age (2025) | 23–24 years old |
| Birthplace / Hometown | New Delhi, India |
| Current Base | Mumbai, India |
| Education | B.Tech in Computer Science, Manipal University, Jaipur |
| Career Start | 2020, during COVID‑19 lockdown |
| Profession | Content creator, influencer, actress |
| Social Media | Instagram: 3.7–4M followers; YouTube: ~1.06M subscribers |
| Acting Projects | Who’s Your Gynac? (2023), Nadaaniyan (2024), Baat Pakki (2025), The Traitors India (2025) |
| Brand Collaborations | 150+ brands including Nike, Amazon, Maybelline, Meta, Google |
| Forbes Acknowledgement | Named among Forbes India’s Top 100 Digital Stars (2023) |
| Controversies | FIR post IGL appearance, rental eviction, mental health toll |
| Public Stands | Called out paparazzi for zoom-in objectification (June 2025) |
| Estimated Net Worth (2025) | ₹40–85 lakhs (approx. USD 50 k–115 k) |
| Monthly Income | ₹5–7 lakhs from brand deals, ads & collaborations |
📝 Summary Highlights
Age & Origin: 23–24 years old, hailing from New Delhi and now based in Mumbai.
Social Reach: Instagram ~4 million followers, YouTube ~1.06 million subscribers.
Career Path: Transitioned from a tech career to content creation in 2020; now also acts.
Brand Influence: Partnered with 150+ brands and recognized by Forbes India.
Challenges & Advocacy: Faced backlash and legal trouble, but remains vocal about body autonomy and media ethics.
Wealth Snapshot: Net worth estimates center around ₹40–85 lakhs (~USD 50k–115k), with monthly earnings of ₹5–7 lakhs.
💬 Final Thoughts
At just 23, Apoorva Mukhija isn’t just an influencer—she’s a voice. Fearless, funny, and fiercely independent, she continues to challenge norms and start conversations. Whether you admire her or critique her, one thing is clear: Rebel Kid is here to stay, louder and bolder than ever.
⚠️ Disclaimer
This blog post is intended for informational and entertainment purposes only. All facts and figures, including net worth and income estimates, are based on publicly available sources as of June 2025 and may not reflect real-time updates. We do not claim absolute accuracy or direct affiliation with the individual mentioned. Please refer to official or verified profiles for the most current and accurate information.
