Labubu is a popular designer toy character created by the renowned artist Kasing Lung from Hong Kong. It has gained massive popularity in the collectible toy community and has also become a cultural icon in the world of art toys (especially in Asia). Below is a complete blog-style explanation you can use for your blog post, optimized for SEO and structured into sections.
🔍 Introduction
In the colorful world of designer toys and art collectibles, one mysterious and mischievous character has stolen the hearts of fans worldwide – Labubu. Known for its spiky teeth, unique expressions, and quirky personality, Labubu isn’t just a toy—it’s an entire universe created by Kasing Lung, a Hong Kong-based artist who has turned art toys into storytelling tools.
Whether you’re a collector, a fan of Asian pop culture, or simply curious about the hype—this guide will give you all the details about Labubu!
🎨 Who Created Labubu?
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Artist Name: Kasing Lung
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Origin: Hong Kong (now based in the Netherlands)
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Profession: Illustrator, Toy Designer
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Famous For: “The Monsters” universe, including Labubu
Kasing Lung was originally a children’s book illustrator. Over time, he developed his signature style—dark yet whimsical characters that blend innocence with a bit of eeriness. Labubu is one of the most beloved figures from his universe known as The Monsters.
🧚♂️ The Story of Labubu
Labubu is not just a random figure. According to Kasing Lung’s storytelling:
“Labubu is a mischievous forest creature, always getting into trouble but full of curiosity and adventure. It’s not evil—just different.”
Labubu comes from a mysterious forest and is known for its mischievous behavior, curious eyes, and a wide, toothy grin. It often wears animal-themed costumes or appears in different moods—from joyful to scary to sad.
🧩 Variants & Editions of Labubu
Labubu comes in many forms, colors, and costume variants. Some of the most popular ones include:
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Classic Labubu – Original grey version with sharp teeth
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Zombie Labubu
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Monster Labubu
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Labubu in Costume – Rabbit, bear, lion, Santa, and even superhero outfits
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Christmas Labubu
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Golden Labubu / Limited Editions
Most are released as limited edition collectibles, often in collaboration with toy companies like Pop Mart, How2work, or INSTINCTOY.
📦 Who Manufactures Labubu Toys?
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Pop Mart (China) – One of the main producers and distributors
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How2work – A Hong Kong-based collectible toy company
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INSTINCTOY – Japanese luxury art toy company
Labubu is usually sold in blind boxes, meaning buyers don’t know which design they will receive—adding to the excitement and collectability.
🌐 Why Is Labubu So Popular?
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Art Toy Culture: It blends art with toy design, attracting both adults and collectors.
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Mystery & Whimsy: Labubu’s mysterious background and ever-changing costumes make it intriguing.
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Limited Editions: Scarcity makes Labubu highly sought after in the toy resale market.
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Emotional Connection: Its cute-yet-creepy style connects with people who like fantasy and darker fairy tale vibes.
💰 Labubu Toy Price & Collectible Value
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Retail Price: ₹700 to ₹1500 per blind box
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Resale/Collector’s Market: Rare versions can go for ₹5,000–₹50,000 or more depending on rarity
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Platforms to Buy: Pop Mart stores, AliExpress, StockX, eBay, Shopee, or directly from Pop Mart’s app
📷 Labubu on Social Media
Labubu has become a viral trend on platforms like:
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Instagram – #Labubu hashtag has thousands of posts
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TikTok – Unboxing videos & toy photography
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YouTube – Toy collectors showcasing Labubu shelves and entire collections
🛍️ Where to Buy Labubu in India?
While Labubu is not officially released in India, you can buy it through:
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AliExpress or Shopee
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Instagram toy resellers
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Pop Mart India (if launched locally)
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Collector stores in metro cities
🧠 Fun Facts About Labubu
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It has no official gender, allowing fans to interpret it freely
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Kasing Lung has created a whole world around Labubu with friends like Zimomo, Spooky, and more
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Some Labubu toys glow in the dark or have soft vinyl designs
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There’s a Labubu Cafe pop-up that appears in some cities like Tokyo and Shanghai
🖼️ Labubu as Art
More than just a toy, Labubu is often displayed like art sculptures. Many fans frame their favorite versions, use them for photography, or even incorporate them into fashion content.
📣 Final Word
Labubu is more than just a cute toy—it’s a cultural phenomenon. It merges storytelling, design, and emotion in a tiny figure that appeals to both collectors and casual fans. With its growing global fan base and endless new versions, Labubu is set to remain a favorite in the designer toy scene for years to come.
🧑🎨 Kasing Lung — Biography at a Glance
| Attribute | Detail |
|---|---|
| Name | Kasing Lung |
| Birth Year | 1972 (Hong Kong) |
| Nationality | Hong Kong-born; moved to the Netherlands, lived in Belgium, works globally |
| Early Career | Doodled from childhood; began as a children’s book illustrator in Hong Kong around 2011 |
| Notable Publications | My Little Planet (2013, Taiwan); Lizzy Wil Dansen (2014, with Brigitte Minne) |
| Toy Universe | Launched The Monsters series (~2015), featuring Labubu and other characters |
| Exhibitions | Solo shows: 2020 Tokyo (“THIS IS WHAT IT FEELS LIKE”), 2022 Tokyo (“-+”), 2023 Tokyo (“CLOUD”) |
| Collaboration | Licensed Labubu through Pop Mart in 2019, starting global reach |
💰 Net Worth — Estimations & Context
Kasing Lung’s personal wealth is commonly estimated in the low to mid-millions USD.
- One source suggests roughly $5 million
- Another gives a more conservative $10 million
Note: Figures vary, and none of the sources are anchored to high-authority financial reporting like Forbes, so these are best-guess public estimates.
🌍 Related Wealth — Pop Mart & Labubu’s Impact
There’s often confusion between Kasing Lung and Wang Ning, CEO of Pop Mart:
- Wang Ning’s net worth surged by approx. $1.6 billion in one day following a viral Labubu craze
- He is now estimated at $18–22 billion
Important: That substantial wealth belongs to Pop Mart’s CEO, not Kasing Lung personally.
✍️ In Summary
- Kasing Lung is a Hong Kong-born illustrator turned art toy designer, born in 1972.
- Became widely known through his 2015 Monsters series and the character Labubu.
- Licensed Labubu through Pop Mart in 2019, gaining global popularity.
- Estimated net worth is around $5–10 million USD.
- The billion-dollar success of Labubu mostly reflects Pop Mart’s market value, not the artist’s personal earnings.
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